Marketing

Charts

A California State Library LSTA grant program intended to facilitate easy duplication of successful projects



Informational Webinar

Even the best project cannot succeed if people don’t know about it! Marketing will play a key role in the success of your project. People need to know about the project, understand it, and see how it is relevant for them. Take the time to come up with a compelling story that describes what your project is about and then thoughtfully plan how to share that story.

How can I effectively market my project?

Infopeople offers a four-week course called How to Market Your Library: A Toolkit of Proven Techniques. In that course, instructor Ned Potter introduces the CAPE framework for marketing (Context, Aims, Promotion, and Evaluation): The CAPE Marketing Campaign Framework.

Using social media to tell the story of your project is important. Which social media tool(s) make the most sense to use for your project? In the Infopeople course Content Marketing: Beyond the Random Post, an overview of the various tools and and the niches they can help you reach is shared: Planning Social Media Strategy.

Decided to use Twitter? Here are some tips from How to Market Your Library, Twitter_guidance_policy.

Being thoughtful about social media is important, but good old-fashioned face-to-face interactions are still key, too! In the Infopeople course Build a Buzz for Your Library: Word-of-Mouth Marketing, a template for an 8 step plan is shared: 8 Step Word of Mouth Marketing Plan.

Also take a look at this library’s plan Winnetka_Northfield_Sample_Plan and their Sample_Message_Sheet, too.

Webinars

Learn more about marketing!

Visual Merchandising for Public Libraries: Practical Strategies for Applying Bookstore Insights to Library Collections. An Infopeople archived webinar presented by Alison Fiscus (May 2018). This webinar aims to supply librarians with the knowledge, tools, and plans necessary to merchandise their own libraries.

Infopeople materials are licensed under a Creative Commons License. Infopeople is a grant project of the Califa Group, which is supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian.